Beat of your Soul

“Beat of Your Soul empowers women to find strength by living in alignment with their purpose, discovering who they authentically are and doing the inner work all within the foundation of community. They believe when you are walking in your purpose, there is no competition. BYS is a place to evolve Physically, Mentally & Spiritually while being supported, encouraged and accepted bu other women along the way.”

-BYS Website

Beat of Your Soul has developed affirmation scrunchies as an uplifting product to encourage women through their journey. This launch was their 1 year anniversary signature collection which launched on International Women’s Day. For this launch we focused on photographing women in a powerful and strong light and using the scrunchies as an accessory beyond something to hold your hair.